Home > Blossary: Branding Terms
A Blossary containing some important branding related terms!

Category: Business

26 Terms

Created by: Sarah Marks

Number of Blossarys: 1

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What a brand looks like – including, among other things, its logo, typography, packaging and literature systems.

Domain: Marketing; Category: Advertising Collected Term

“Any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of another undertaking” (UK Trade Marks Act 1994).

Domain: Marketing; Category: Advertising Collected Term

Capable of being touched. Tangible assets may include: manufacturing plant, bricks and mortar, cash, investments, etc. Tangible brand attributes may include: the product and its packaging. Tangible ...

Domain: Marketing; Category: Advertising Collected Term

A product or service brand that had its own name and visual identity to differentiate it from the parent brand.

Domain: Marketing; Category: Advertising Collected Term

Communications activities to give an existing product a new position in customers’ minds and so expanding or otherwise altering its potential market. Many potentially valuable products lead an ...

Domain: Marketing; Category: Advertising Collected Term

When a brand owner revisits the brand with the purpose of updating or revising based on internal or external circumstances. Rebranding is often necessary following a merger, acquisition, or if the ...

Domain: Marketing; Category: Advertising Collected Term

A written description of the position that a company wishes itself, its product or its brand to occupy in the minds of a defined target audience.

Domain: Marketing; Category: Advertising Collected Term

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