Home > Blossary: Branding Terms
A Blossary containing some important branding related terms!

Category: Business

26 Terms

Created by: Sarah Marks

Number of Blossarys: 1

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What a brand looks like – including, among other things, its logo, typography, packaging and literature systems.

Domain: Marketing; Category: Advertising Collected Term

A product or service brand that had its own name and visual identity to differentiate it from the parent brand.

Domain: Marketing; Category: Advertising Collected Term

A written description of the position that a company wishes itself, its product or its brand to occupy in the minds of a defined target audience.

Domain: Marketing; Category: Advertising Collected Term

A company’s share of total sales of a given category of product on a given market. Can be expressed either in terms of volume (how many units sold) or value (the worth of units sold).

Domain: Marketing; Category: Advertising Collected Term

Generally a product or service brand name that is supported by a masterbrand – either dominantly e.g. Tesco Metro or lightly e.g. Nestle Kit-Kat.

Domain: Marketing; Category: Advertising Collected Term

The use of two or more brand names in support of a new product, service or venture.

Domain: Marketing; Category: Advertising Collected Term

The outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from ...

Domain: Marketing; Category: Advertising Collected Term

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