Home > Blossary: Branding Terms
A Blossary containing some important branding related terms!

Category: Business

26 Terms

Created by: Sarah Marks

Number of Blossarys: 1

My Terms
Collected Terms
English (EN)
Compare Language

How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and ...

Domain: Marketing; Category: Advertising Collected Term

The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings ...

Domain: Marketing; Category: Advertising Collected Term

The means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled ...

Domain: Marketing; Category: Advertising Collected Term

Leveraging the values of the brand to take the brand into new markets/sectors.

Domain: Marketing; Category: Advertising Collected Term

Ensuring that all products in a particular brand range have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets.

Domain: Marketing; Category: Advertising Collected Term

The outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from ...

Domain: Marketing; Category: Advertising Collected Term

The customer’s net “out-take” from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for ...

Domain: Marketing; Category: Advertising Collected Term

Member comments


( You can type up to 200 characters )

Post  
Other Business Blossarys

In den letzten Jahren haben Sexpuppen ...

Category: Business

By: mylovedoll

Lifts Metabolism Supercharged digestion gives ...

Category: Business

By: danielcreightoni

TPE steht für Thermoplastic Elastomer, manchmal ...

Category: Business

By: mylovedoll

https://www.syodoll.com/sexpuppen.html ...

Category: Business

By: mylovedoll