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imazh marke

The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

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the reflection of the preimage.

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The creation of an identity for a product or service by its association with other values.

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An image formed when the reflected or refracted light rays appear to meet; this image cannot be projected on a screen.

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An image which can be projected on a screen.

marketing i drejtpërdrejtë
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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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