The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...
The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to ...
The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated ...
Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.
The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.
7 用語
