Letter or A4 sized information sheet either printed or in electronic format with a design layout similar to a newspaper. Newsletters generally contain information that is of ...
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even ...