ոչ գնային մրցակցություն

ոչ գնային մրցակցություն

Trying to win business from rivals other than by charging a lower price. Methods include advertising, slightly differentiating your product, improving its quality, or offering free gifts or discounts on subsequent purchases. Non-price competition is particularly common when there is an oligopoly, perhaps because it can give an impression of fierce rivalry while the firms are actually colluding to keep prices high.

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Company: The Economist
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