Segmentacija

Segmentacija

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

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産業/ドメイン広告
カテゴリマーケティング広告
Company: Butterworth-Heinemann
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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.