Purchasing decisions in which the consumer will require additional information on which to base an evaluation of alternatives. Most often occurs where the capital outlay is great ...
Dispute resolution bypassing legal action, e.g. through mediation or arbitration. Parties which insist on legal action, not using ADR, may face sanctions from the witnessing ...
The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.
22 用語
